Don’t recommend any promotional product solution to a prospect or client, without first identifying the hot buttons that are most important to them… It’s critical to sales.
In relationship selling, it’s all about the relationship. So if you want things to go well, you must focus on the needs, wants and desires of your prospect… but you can’t do that until you know exactly what those needs are.
Focus 95% of Every Sales Presentation Exclusively on the Hot Button Issues Most Important to Your Prospects
Some salespeople will blow 80% of a sales presentation on small talk and dancing around the important issues. They feel they are building rapport, but in fact, they are often doing just the opposite.
To build rapport quickly, you must talk to your clients about the things that are of the most interest and benefit to them.
In the Top Secrets of Promotional Products Sales system, I provide six questions that allow you to quickly establish rapport and begin to isolate your prospects most burning needs or “hot button” issues.
Whether you use my questions or make up your own is entirely up to you. But either way, it is critical to your success that you do this. Why? Because once your client’s most pressing issues have been revealed, it becomes simple to gear your entire presentation toward meeting those needs.
So Forget the Data Dump Presentation and Focus on What’s Most Important to Your Prospects!
Since 1998, Top Secrets of Promotional Products Sales has helped to transform typical distributors into true promotional advisors. We do this by providing you with all the necessary tools and strategies you need.
If you are ready to improve your results dramatically, call us today, toll-free at 1-800-494-2721 and begin a full-year, risk-free test drive of Top Secrets or click through the links below.
Click here if you just need to get new clients now with no excuses.
You don’t have to learn it all yourself the hard way or wait years to figure out the things you need to know. To take your business to the next level now, click the link in our Resources box that best describes your current situation or call 1-800-494-2721. Here’s to your success!