The Best Use of Social Media in Business: Metrics that Matter
A lot of people think the goal is to get likes and engagement, but when it comes to the best use of social media in business, conversations and conversions are
Category
Selling solutions
Don’t Let Inferior Competitors Win
Very often, inferior competitors play the price card: Jay: I get that question. "Well, I talk to your competitor and they're less expensive than you are." Well, now I have to
Selling Beyond Features and Benefits
When we talk about selling beyond features and benefits, we did sort of discuss the idea of trying to elicit some emotions from people. try to find out what they
Ask Top Secrets
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The Difference Between Product Buyers and Solution Buyers
The difference between product buyers and solution buyers. Which trade shows are offering Top Secrets training in early 2007? Ready to Grow Your Sales & Profits? If so, check out the
How to Make Excellent Targeted Product Recommendations
How do you make excellent, targeted product recommendations when a client comes to you asking for promotional products that are new and different? What should you recommend? In this
Do I Really Need to Make Three Sales Instead of One?
Some people say you need to make three sales instead of one in every sales encounter. You need to sell yourself, your company and your product. But is that really