Is your business invisible? Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're essentially invisible to their target market. They may
In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services you offer. Today, we'll
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the wrong clients,
It's great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
David: Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that?
In sports, MVP stands for most valuable player. In The MVPs of Marketing & Sales™, the letters MVP stand for Message, Vehicles and People. These three components are arguably the
In the past you've said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? And how can people start