The LAIR Method: A 4 Step Success Cycle
Some people say that education is never wasted. I completely disagree. My feeling is that unapplied education may be the biggest waste of all. That's why the LAIR Method, our
Category
Leadership
How to Think, Act & Communicate Like a Leader
In the past you've said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? And how can people start
Exploring the Idea of Market Domination
You talk a lot about market domination, is that just for effect or are you serious about it? David: Hi and welcome to the podcast today. I am joined once again
It’s Time to Reboot Your Customer Base
David: In our last podcast, we talked about how adversity reveals a client's true colors. This week. I'd like to take it a step further and explore the idea of
Getting Your Business Back in Gear
While many businesses are now getting back to work, it's not always smooth sailing. Some industries are returning more slowly than others, which leave many business owners and salespeople wondering
Helping Clients Feel Less Isolated
Social distancing has caused many people to feel isolated. This likely applies as much to you as it does to your clients. Helping clients is key. So what can we
Helping Clients Overcome the Fear
The COVID-19 crisis caused many business owners to experience things for the very first time. Customers ordered to stay home. Businesses deemed nonessential and ordered to close. Many personal liberties
Pandemic and Post-Pandemic Selling Skills #3
In our recent podcast series, we've been discussing pandemic and post pandemic selling skills. How many of these do you have working in your business right now? David: Hi and welcome to
Video: Now is the Time to Lead
The time to lead is now. Recently, I was contacted by ASI and asked to put together a video with some thoughts on how promotional products distributors can deal with