Speed of Implementation Determines Success
Each year I go to industry trade shows, and whether in-person or virtual, I find some people who have achieved extraordinary results since our last meeting, while others seem stuck
Category
Creating awareness
Is Your Business Invisible to Customers?
Is your business invisible? Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're essentially invisible to their target market. They may
The Difference Between Product Buyers and Solution Buyers
It's great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
Don’t Be a Pest: Mastering Intelligent Repetition of Contact
Success in sales is dependent upon intelligent repetition of contact, without being a pest. We need to be able to reach out to people lots of times, in lots of
Generating Leads Online
Over the course of our recent podcast series, we've been discussing pandemic and post pandemic selling skills. We've discussed things like Facebook, social media, LinkedIn, YouTube, video, teleconferencing, and today
12 Obstacles to Creating Top of Mind Awareness and Dominating Your Market
Today, I'd like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your market. This is
Who is the Leader in Your Market? Is it You?
Hi and welcome to the podcast, this week I'd like to share the audio of a presentation I did asking who is the leader in your market and how will
Are We There Yet?
We've been talking a lot lately about different levels of awareness, from the entry-level awareness necessary to let someone know we exist, to the comfort-level awareness we need for prospects