Don’t Blame Social Media for Poor Results
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame
Category
Communication
Are You Clear on Your Basic Messaging?
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the wrong clients,
Getting to Decision-Makers to Increase Sales
If you've ever had a conversation with someone who had zero power to make a decision, you understand how frustrating it can be. So today we'll talk about how to
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
Creating a Customer
David: Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that?
Getting Clients via Social Media
Talk of social media in sales is all the rage and everyone is frantically trying to crack the code of how to get clients. But is social media really all
Requalifying Your Clients: The Five Levels of Qualification
Everyone knows that it's far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and re-qualify their
Don’t Be a Pest: Mastering Intelligent Repetition of Contact
Success in sales is dependent upon intelligent repetition of contact, without being a pest. We need to be able to reach out to people lots of times, in lots of
The MVPS of Marketing and Sales™
In sports, MVP stands for most valuable player. In The MVPs of Marketing & Sales™, the letters MVP stand for Message, Vehicles and People. These three components are arguably the