Crafting Your Customer Experience
What do we want the overall customer experience to be like? How do we want this person to be welcomed if they happen to walk into our business? Because we
Category
Communication
Making Sales and Building Brands
Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is
Creating Persuasive Communication
When we think in terms of creating persuasive communication, it's really important to consider the flow. What is the flow of the communication? In what order are you asking these
Staying in Touch Without Being a Pest in Sales
Staying in touch with prospects is required, and creating value in your communication is certainly something that will keep you from being a pest in sales. Because if what you're
Making Prospects and Clients Comfortable with You
There are steps involved with making prospects and clients comfortable with you. You can't go from, "I have no idea who you are," to "I'm completely comfortable with you and
First Contact Does Not Mean Cold Calling
Just the idea of initiating first contact versus cold calling is a lot more exciting. It's a lot less intimidating in most cases. I started using that phrase after I
5 Elements of a Compelling Marketing Voice
Most marketing messages and business communications are bland, directionless, and dull as dishwater. They lack a clear marketing voice. If you're sending out emails that don't get a response or leaving
Improve Results by Sequencing Your Communication
In today's episode in our professional profile series, David Blaise and Bianca Istvan discuss business growth strategies designed to improve results, including sequencing your communication with Carlos Mestas, CEO of
The AI Approach to Multiply Your Sales: Part 1
Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing the AI Approach to Multiply Your Sales. This is part one in