First Contact Does Not Mean Cold Calling
Just the idea of initiating first contact versus cold calling is a lot more exciting. It's a lot less intimidating in most cases. I started using that phrase after I
Category
Communication
5 Elements of a Compelling Marketing Voice
Most marketing messages and business communications are bland, directionless, and dull as dishwater. They lack a clear marketing voice. If you're sending out emails that don't get a response or leaving
Improve Results by Sequencing Your Communication
In today's episode in our professional profile series, David Blaise and Bianca Istvan discuss business growth strategies designed to improve results, including sequencing your communication with Carlos Mestas, CEO of
The AI Approach to Multiply Your Sales: Part 1
Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing the AI Approach to Multiply Your Sales. This is part one in
Effective Follow-Up in Sales: How Much is Too Much?
When we talk about the idea of effective follow-up in sales, what does that mean? It’s effective in terms of making sure that we’re on the same page with the
How to Create Desire in Sales
If you want to create desire in sales, it has to be about them. Their wants, their needs. The things that they're looking to accomplish from the relationship, because that's
How to Avoid Being a Pest in Sales
Jay: I'm not lying when I tell you that I struggle with this idea that I'm being a pest in sales. So I think it'll help my sales, I think
Creating Value in Your Communication
Most people don't consider the idea of creating value in their communication. So if you're doing this, obviously, you're not telling your customer "well, I'm here to create value in
Get More Responses: Sequence Your Communication
The best way to get more responses from your prospects and clients is to sequence your communication. If I've got a sequence in place that says, all right, when I