What You Say About What You Do
"You have to create value in the sales process, create value in all the communication that you're putting out there. When you do that, you're already positioned better and differently.
Category
Communication
Reimagining the Essentials of Marketing & Sales
Reimagining the essentials is different for everyone. And I hear both sides of that from people. I hear people who are like, ” oh yeah, you know, I’ve been doing
The Truth about Call Reluctance
When we're doing business-to-business or business-to-consumer outbound calls, the truth about call reluctance is that it can seem very real. Those fears can be founded. They might very well say no.
The Need to Say No in Business
I don't know if you've ever heard the expression, "no is a complete sentence." have you ever heard that one? It's interesting because it's very hard to just say no
Prospects Who Can’t or Won’t Say No
When we think about prospects who can't or won't say no, and we think about people who tend not to respond to us, prospects who don't reply back after they've
Dealing with Unresponsive Clients & Prospects
When dealing with unresponsive clients and prospects, we have to make sure that we're doing everything on our end to be as responsive as possible. If somebody takes a week
What Will Motivate Buyers to Do Business With You?
When you're able to deliver what you say you're going to deliver, that will start to motivate buyers to want to do business with you. And particularly for repeat orders.
Building Trust in Sales is Critical
I mean, you have a podcast called Building Trust in Sales, you say, "yeah, be trustworthy." That's pretty obvious. But it's also necessary. It's necessary to be that, and to
Crafting Your Customer Experience
What do we want the overall customer experience to be like? How do we want this person to be welcomed if they happen to walk into our business? Because we