In today's episode in our professional profile series, David Blaise and Bianca Istvan discuss business growth strategies designed to improve results, including sequencing your communication with Carlos Mestas, CEO of
If our storytelling allows us to build trust, build credibility, build a bond, and increase sales, then we're telling the right stories. If it's just designed to be manipulative, then
To fix your messaging and improve business communication with the TBDs, consider this... If nothing that you convey in your communication, instills any sort of belief in the other person
Building and strengthening client relationships is critical. Some people feel like they can get more attention from a salesperson calling than they get at home because maybe they feel like
When prospects don't respond, think in terms of what gets your attention, what gets you to respond? What makes you want to respond when someone else is reaching out to
To maximize trade show revenue, switch the mindset from, "I'm here to meet people and give away stuff" to "I'm here to collect leads." This changes the entire dynamic. When
Uncovering customer needs is critical. Essentially, Maslow's hierarchy of needs implies that when one need is satisfied, another one is likely to pop up. Once I've got this satisfied, then
If you're recommending bad products at high prices, and you're trying to gouge people? Well, that's evil. Right? So don't do that. But other than that, if you are providing actual
Everyone knows that if you over-promise and under-deliver, it kills your credibility with clients. But what about the reverse? What if you under-promise and over-deliver -- giving them more than