Are You Choosing Worthy Clients?
When you are choosing worthy clients and making decisions about whether or not a prospect is worthy of your time and attention, whether or not they're worthy of follow up,
Category
Building proactively
Declare Independence from Poor Quality Clients
I know people who have been in business for decades and they've held onto clients 5, 10, 15 years longer than they should have, because they never got this simple
The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don't do it well. It reminds me of that line from one of the Godfather movies where Michael
Grow Your Client Base Proactively Because Referrals are Not Enough
To grow your client base proactively, you have to do more than just post stuff. It's about initiating conversations. And if you think of your social media content as your
Increasing Order Size & Frequency
If you don't think increasing order size and frequency is important, consider the alternative. Small orders and one-time clients can kill a business. You can spend an enormous amount of
Ruling Your Territory to Grow Your Business
It's not like, well, there's just one method for ruling your territory. But the one thing that is critical to all of it, is identifying your area. Identifying your territory.
Building Your Business Proactively
All of the things that we're talking about, go to the idea of building your business proactively. From the standpoint of a business owner, how am I going to do
The Last Week of the Year
So here we are with the final podcast of 2017. It's the last week of the year and I'm back with a few recommendations on how we can start planning for
Who are the Top Buyers of Promotional Products?
Success in promotional products sales begins with targeting the right prospects and clients. For my money, that means the top buyers of promotional products -- the people and industries with