The Real Cost of Inadequate Sales
If you’re not generating the level of sales you’re capable of in your business, the real cost of inadequate sales is a lot more than you think. And it’s not just
Category
Building proactively
Letting Ideal Clients Know You’re Alive
David: Even if we accept the idea that we're going to interact with people who are not ideal clients, I think one of the other things that causes salespeople trouble
Are You Choosing Worthy Clients?
When you are choosing worthy clients and making decisions about whether or not a prospect is worthy of your time and attention, whether or not they're worthy of follow up,
Declare Independence from Poor Quality Clients
I know people who have been in business for decades and they've held onto clients 5, 10, 15 years longer than they should have, because they never got this simple
The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don't do it well. It reminds me of that line from one of the Godfather movies where Michael
Grow Your Client Base Proactively Because Referrals are Not Enough
To grow your client base proactively, you have to do more than just post stuff. It's about initiating conversations. And if you think of your social media content as your
Increasing Order Size & Frequency
If you don't think increasing order size and frequency is important, consider the alternative. Small orders and one-time clients can kill a business. You can spend an enormous amount of
Ruling Your Territory to Grow Your Business
It's not like, well, there's just one method for ruling your territory. But the one thing that is critical to all of it, is identifying your area. Identifying your territory.
Building Your Business Proactively
All of the things that we're talking about, go to the idea of building your business proactively. From the standpoint of a business owner, how am I going to do