The Power of Storytelling to Increase Sales
If our storytelling allows us to build trust, build credibility, build a bond, and increase sales, then we're telling the right stories. If it's just designed to be manipulative, then
Upselling and Cross-Selling: Increase Value and Help Customers
When I think in terms of upselling versus cross-selling, what's the difference? Upselling to me means selling a better or a higher priced version of the thing that they're looking
Convert More Sales: Turn Leads into Customers
To convert more sales and turn leads into customers you need to be dealing with qualified prospects. If somebody is not responsive, you can decide, do I want to continue
Fix Your Messaging: Improve Business Communication with the TBDs
To fix your messaging and improve business communication with the TBDs, consider this... If nothing that you convey in your communication, instills any sort of belief in the other person
The Best Use of Social Media in Business: Metrics that Matter
A lot of people think the goal is to get likes and engagement, but when it comes to the best use of social media in business, conversations and conversions are
Are Your Priorities BS? Here’s How to Know for Sure…
Are your priorities BS? Well, focusing on that area in particular, looking at what are the things in my life that really are important to me? What are the actions
Your First Contact with a New Prospect
So what is your first contact with a new prospect? Another good question to ask yourself is how does that first contact happen? And is it proactive on my part?
The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don't do it well. It reminds me of that line from one of the Godfather movies where Michael
What Does AI Say About Growing Promo Sales?
Hi, I'm David Blaise from TopSecrets.com and you know, AI is all the talk everywhere you look. So I thought, "okay, what does AI say about growing promo sales --