Get Out of Your Bubble
A few weeks ago, I was in California for a wedding and I got a big reminder about the fact that regardless of what's going on in the economy, there
Your Business Needs More Cowbell
This morning I heard the song "Don't Fear the Reaper" by Blue Oyster Cult in my Pandora mix, and it reminded me of a famous Saturday Night Live sketch, where
If I Gave You $1,000…
If I gave you $1,000, what would you do with it? Take just a moment and think about that, because the answer will tell you a lot about the way
How to Overcome the Obstacles and Dominate Your Market
In today's podcast, I'd like to share with you the audio of the third video I did on the topic of Total Market Domination. In this session, I explained how
12 Obstacles to Creating Top of Mind Awareness and Dominating Your Market
Today, I'd like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your market. This is
Who is the Leader in Your Market? Is it You?
Hi and welcome to the podcast, this week I'd like to share the audio of a presentation I did asking who is the leader in your market and how will
Are We There Yet?
We've been talking a lot lately about different levels of awareness, from the entry-level awareness necessary to let someone know we exist, to the comfort-level awareness we need for prospects
Top of Mind Awareness
In our last couple of episodes, we've been talking about different levels of awareness, starting with the entry-level awareness necessary to let people know we exist, then the comfort-level awareness
Why the Best Need to
Dominate Their Markets
A few weeks ago, I posted a podcast and conducted a live training session in Chicago on the topic of Total Market Domination. Since then, I've gotten a lot of