The 4 Quadrants of Promo Sales: The Four Mores
The idea of The Four Quadrants of Promo Sales (i.e. The Four Mores) is to recognize that if you're just focusing on one thing -- bringing in more clients --
Creating Customer Loyalty in the Mind of the Client
Creating customer loyalty? "Oh yes. I'm all about building relationships." Until I sell you something and then I'm off doing the next thing, and I forget about you completely, until
The Four Levels of Content
Today I'd like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of
Growing Your Client Base Proactively
When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do
Improving Your Quality of Life
When people think about becoming an entrepreneur, they're not thinking about working 24 hours a day. They're thinking about getting to some point where there is quality of life. "Be
How Sole Proprietors Delegate to Grow Freedom & Profit
Last week I mentioned that we're addressing the topic of Breaking Free of Your Business in our Inner Circle group. And a question came up about how solopreneurs can start
Breaking Free of Your Business
One of my earliest business mentors, Michael Gerber, author of The E-Myth Revisited and other business classics told me that "many people leave their jobs because they're tired of working
Making Prospects Comfortable Enough to Buy from You
Last week, we talked about the entry-level awareness that's required before you can start selling to anyone. This week, we'll kick it up a notch. Let's discuss the type of
Creating Awareness: Do Your Best Prospects Know You’re Alive?
If there's one ability necessary to begin creating an environment in which the people best suited to doing business with you have an opportunity to do so, it's not bonding,