Outperforming Your Competition
If outperforming your competition is an issue for you, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming
Alternatives to Cold Calling
When we’re looking for alternatives to cold calling, we don’t want to turn the alternatives into something as clumsy and uncomfortable as a typical cold call. Right? Because a lot
Reimagining the Essentials of Sales and Marketing
David: Hi and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing reimagining the essentials. Welcome, Jay. Good to have you here. Jay: It's so good to
It’s Good to Have a Plan — with Tracie Domino
There’s things we forget. And it’s good to have a plan. It’s good to be reminded of very key things that are specific, even to this industry, and just knowing
Building Relationships & Generating Profit with Matt Eysoldt
If you're recommending bad products at high prices, and you're trying to gouge people? Well, that's evil. Right? So don't do that. But other than that, if you are providing actual
The 4 Quadrants of Promo Sales: The Four Mores
The idea of The Four Quadrants of Promo Sales (i.e. The Four Mores) is to recognize that if you're just focusing on one thing -- bringing in more clients --
Creating Customer Loyalty in the Mind of the Client
Creating customer loyalty? "Oh yes. I'm all about building relationships." Until I sell you something and then I'm off doing the next thing, and I forget about you completely, until
The Four Levels of Content
Today I'd like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of
Growing Your Client Base Proactively
When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do