You're going to be interacting with a lot of people who are not your ideal clients. And along that path you're going to be asking yourself, does this person meet
When it comes to getting referrals proactively, that's another thing people do as well. They think they have to wait until they have already sold something and the client is
Here's why tariffs aren't the problem. Because there's always someone who's buying. Sometimes it's harder to find them. Sometimes it's easier to find them. So if, as a result of
It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d get
Want to stop undercharging and get paid what you're worth? In our last episode, we talked about the dangerous disconnect between effort and results. How being busy isn’t the same
Busy doesn't equal profitable. We got a lot of great feedback from our last episode, in which we talked about how many business owners still cling to outdated methods that
Time for a shift in your business? There was a period of time when getting print and promotional product clients was a lot easier. People loved and appreciated your work. They
Arguing with reality in business is a huge waste of time. If you've got clients who are in that head space where they're sort of scared, they're not quite sure
We'll say things like, "oh man, there's just so much going on. I'm so busy. I'm just busy, busy, busy every day." When you're saying that sort of thing, it's
I've been having conversations over the past couple of weeks about this very topic of creating certainty in uncertain times. So much of it boils down to the specific steps